Extraordinary Insights
Design Studio, Adaption
We have been looking for the right design solution to solve complex problems and researching about the essence of brands and objects. We have respect for human centered design values, verify the viability of new business and study the feasibility of new technologies. We believe that a new model of design innovation that we think will be completed when human centered usability, business viability and feasibility of technology are completed.

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Founder and Chief Designer
Deokhee Jeong

Deokhee Jeong is founder and chief designer of Adaption Design Studio. He has founded Tangram Design Lab and Tangram Factory in 2008. He handled all product, design, and branding responsibilities. After design leadership roles at Samsung, Iriver and leading agencies. In addition, he successfully launched products such as Smart Case and Smart Dot under the Tangram brand. Followed the acquisition of Tangram by Kakao in 2017, this well-rounded designer has successfully and globally launched 'Smart Plate' - a Wi-Fi digital photo frame and 'Smart Rope' - a LED jump rope that counts your jump in mid-air. He has led Tangram to nearly every major accolade in the industry - including IF, Red Dot, IDEA, Pin Up, Japan Good Design, Korea Design award and a Webby awards.

Global Design Awards

2020' Red Dot Product Design Award, Winner - Charlotte A.I speaker
2020' IF Product Design Award, Winner - Charlotte A.I speaker
2016' Red Dot Product Design Award, Winner - Smart Rope
2016' IDEA Design Award, Winner - Smart Rope
2016' IF Product Design Award, Winner - Smart Rope
2015' Pin up Design Award, Silver Prize - Smart Rope
2015' Japan Good Design Award, Gold Prize - Smart Rope
2015' Japan Good Design Award, Best 100 - Smart Rope
2015' Korea Design Award, Grand Prize - Smart Rope
2014' Pin Up Design Award, Gold Prize - Smart Plate
2014' Japan Good Design Award, Winner - Smart Plate
2014' IF Product Design Award, Winner - Smart Plate
2013' Japan Good Design Award, Winner - Smart Dot
2013' IF Product Design Award, Winner - Smart Dot
2013' IF Product Design Award, Winner - Smart Mount
2013' IF Communication Design Award, Winner - Smart Dot
2012' IF Product Design Award, Winner - POLE 1.5
2012' IF Product Design Award, Winner - Smart Case
2007' Webby Award, Grand Winner - LG Chocolate Phone Micro Site
2007' IF Communication Design Award, Winner - Samsung Stealth VC Micro Site​​​​​​​

Global Exhibitions

2015 MWC Exhibition (Barcelona, Spain)
2014 Design Festival Exhibition (Coex Seoul, Korea)
2014 Design Korea Exhibition (Coex Seoul, Korea)
2014 GMW Exhibition (Kintex Ilsan, Korea)
2014 World IT Show Exhibition (Bexco Busan, Korea)
2012 IFA Exhibition (Berlin, Germany)
2012 World IT Show Exhibition (Seoul, Korea)
2011 IFA Exhibition (Berlin, Germany)
2011 Korea Sourcing Fair Exhibition (Hong Kong)
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