Extraordinary Insights
Design Studio, Adaption
We have been looking for the right design solution to solve complex problems and researching about the essence of brands and objects. We have respect for human centered design values, verify the viability of new business and study the feasibility of new technologies. We believe that a new model of design innovation that we think will be completed when human centered usability, business viability and feasibility of technology are completed.
우리는 브랜드와 사물의 본질에 대해 연구하며, 복잡하게 얽혀있는 문제들을 해결할 수 있는 올바른 디자인 솔루션을 찾고 있습니다. 우리는 인간 중심의 디자인 가치를 존중하고 새로운 비즈니스의 실행 가능성과 새로운 기술의 실현 가능성에 대해 고민합니다. 우리는 인간 중심의 사용성, 비즈니스의 실행 가능성 그리고 기술의 실현 가능성이 하나로 완성 될 때 우리가 생각하는 새로운 디자인 혁신 모델이 완성된다고 믿습니다.
Founder and Chief Designer
Deokhee Jeong

Deokhee Jeong is founder and chief designer of Adaption Design Studio. He has founded Tangram Design Lab and Tangram Factory in 2008. He handled all product, design, and branding responsibilities. After design leadership roles at Samsung, Iriver and leading agencies. In addition, he successfully launched products such as Smart Case and Smart Dot under the Tangram brand. Followed the acquisition of Tangram by Kakao in 2017, this well-rounded designer has successfully and globally launched 'Smart Plate' - a Wi-Fi digital photo frame and 'Smart Rope' - a LED jump rope that counts your jump in mid-air. He has led Tangram to nearly every major accolade in the industry - including IF, Red Dot, IDEA, Pin Up, Japan Good Design, Korea Design award and a Webby awards.
디자인 스튜디오 어뎁션의 설립자이자 대표 디자이너인 정덕희는 어뎁션 설립 이전, 2008년, 탱그램디자인연구소와 탱그램팩토리를 설립하여 2017년, 카카오에 회사를 매각하기까지  탱그램 브랜드와 모든 프로젝트를 총괄하였습니다. 삼성전자, 아이리버 등에서 디자인 리더쉽을 키워온 그는 탱그램을 창업한 이후 스마트케이스, 스마트 닷 등과 같은 IT 제품을 성공적으로 출시하였고, 카카오의 전략적 투자 이후 디지털 포토 프레임 스마트 플레이트와 피트니스 디바이스 스마트 로프를 전세계에 성공적으로 출시하였습니다. 독일의 IF, 레드닷 디자인 어워드와 일본의 굿 디자인 어워드, 한국의 핀업 어워드 및 코리아 디자인 어워드 등을 포함하여 거의 모든 산업 분야에서 큰 영예를 안았습니다.

Founder & Chief Designer of Adaption Inc. (2018.01~)
Founder of Tangram Design Lab., Inc. (2008~2017) / Founder of Tangram Factory Inc. (2014~2017)
B.A Industrial Design in Sejong University (1994~2003) / Completed Samsung Design Membership (1999~2003)
Applied for 55 patents (2012~) / Won for 18 Global Design Awards (2007~)
Global Design Awards

2016' Red Dot Design Award, Winner - Smart Rope
2016' IDEA Design Award, Winner - Smart Rope
2016' IF Product Design Award, Winner - Smart Rope
2015' Pin up Design Award, Silver Prize - Smart Rope
2015' Japan Good Design Award, Gold Prize - Smart Rope
2015' Japan Good Design Award, Best 100 - Smart Rope
2015' Korea Design Award, Grand Prize - Smart Rope
2014' Pin Up Design Award, Gold Prize - Smart Plate
2014' Japan Good Design Award, Winner - Smart Plate
2014' IF Product Design Award, Winner - Smart Plate
2013' Japan Good Design Award, Winner - Smart Dot
2013' IF Product Design Award, Winner - Smart Dot
2013' IF Product Design Award, Winner - Smart Mount
2013' IF Communication Design Award, Winner - Smart Dot
2012' IF Product Design Award, Winner - POLE 1.5
2012' IF Product Design Award, Winner - Smart Case
2007' Webby Award, Grand Winner - LG Chocolate Phone Micro Site
2007' IF Communication Design Award, Winner - Samsung Stealth VC Micro Site​​​​​​​


Press Release

세상을 바꾸는 시간, 15분 - 상상을 현실로 만들 때 필요한 것
MWC가 주목한 탱그램, '스마트로프' 너머 '플랫폼'을 본다
정덕희 탱그램 대표, 목표는 ‘1조 클럽’ 가입
스마트 줄넘기로 세계시장 넘보는 강소기업
미래에서 온 줄넘기, 스마트 로프
디자인, 어디까지 가봤니
아날로그, 디지털을 감싸안다.
사용자 경험 디자인 - 이제 시작
한국디자인진흥원 디자인 생활산업 영포럼
IT직업 - UX디자이너



Global Exhibitions

2015 MWC Exhibition (Barcelona, Spain)
2014 Design Festival Exhibition (Coex Seoul, Korea)
2014 Design Korea Exhibition (Coex Seoul, Korea)
2014 GMW Exhibition (Kintex Ilsan, Korea)
2014 World IT Show Exhibition (Bexco Busan, Korea)
2012 IFA Exhibition (Berlin, Germany)
2012 World IT Show Exhibition (Seoul, Korea)
2011 IFA Exhibition (Berlin, Germany)
2011 Korea Sourcing Fair Exhibition (Hong Kong)
Experiences

2018

Established Adaption Design Studio
Developed Audrey Candle Warmer
Meta Healthcare - Corporate Identity Design and Brand Design
Alliv - System Furniture Design
Alliv - Workspace(Coworking Space) Brand Design

2017
Exited from Kakao
Developed Kakao AI Speaker (Kakao Mini)
Launched 19 Cigarette Case
Developed Smart Weight (Fitness Device)
Launched Smart Rope Pure, Set up in Apple Store
... others

2016
Smart Rope, Set up in Apple Store (463 stores, 9 Countries)
Smart Rope, Set up in Best Buy (400 stores)
Smart Rope, Exported to 22 countries, Set up in 58 channels
Samsung Electronics - Medical Device Mobile App Design
Samsung Electronics - Flagship Model UX Design
Samsung Electronics - Next Smart Watch Package Design
Samsung Electronics - Gear S3 HAJI Scenario Design
Samsung Electronics - Detachable UX Design & Prototype
Samsung Electronics - 2017 Cross App UX Design
SK Telecom - IoT Device User Scenario Design
... others

2015
Merged and acquired by Kakao (Tangram Design Lab and Tangram Factory)
Launched Smart Rope (Succeed Funding on Kickstarter)
Samsung Electronics - Kids Product Prototype Development
Samsung Electronics - Smart Home Hub UX Design
Samsung Electronics - Medical Device UX Design & Prototype
Samsung Electronics - Smart Watch B2B Scenario Design
Samsung Electronics - IoT Smart Device UX Design
Samsung Electronics - Next Flexible UX Design
... others

2014
Established Tangram Factory Inc. (Seoul, Korea)
Established Tangram America Inc. (New York, USA)

Launched Smart Plate (Cloud Digital Photo Frame)
Samsung Electronics - LFD White Board UX Design
Samsung Electronics - Smart Signage TV UX Design
Samsung Electronics - Kids Tablet UX Design
Samsung Electronics - Personalization Ch Prototype Design
Samsung Electronics - Next Smart Watch Prototype Design
... others

2013
Developed Smart Plate (Cloud Digital Photo Frame)
Samsung Electronics - KNOX Enterprise UX Design
Samsung Electronics - Drive Link UX Design
Samsung Electronics - Cloud Game Solution UX Design
Samsung Electronics - Up cycle UX Design & Prototype Design
Samsung Electronics - Personalization Channel UX Design
Samsung Electronics - Healthcare Service UX Design
Samsung Electronics - Smart HUB Prototype Development
Samsung Electronics - Smart Home UX Design
... others

2012
Launched Smart Dot Season 2 (Laser Pointer for iPhone)
Launched Smart Mount Season 2 (BT Speaker)
Launched Smart Top (Stand for iPad)
Launched Smart Album (OTG Storage)
Launched Smart Remote (Remote Control Receiver for iPhone)
Launched Smart Case Season 3 (Collaboration with Hyundai Card)
Samsung Electronics - Advanced OCR Concept Movie Design
Samsung Electronics - Genre Image Icon Design
Samsung Electronics - Smart School UX Design
Samsung Electronics - S-Planner UX Design
Samsung Electronics - Fitness Mission UX Design
Samsung Electronics - Car Mode UX Design
Samsung Electronics - Explore 3D UX Design
Samsung Electronics - Cloud Smart Hub UX Design
Samsung Electronics - Room Speaker UX Design
Samsung Electronics - Curator Device UX Design
Samsung Electronics - Smart TV Welcome Movie Design
Hyundai Kia Motors - UVO UX Design (Seoul Motor Show)
... others

2011
Launched Smart Dot Season 1 (Laser Pointer for iPhone)
Launched Smart Case Season 2 (Case for iPhone)
Samsung Electronics - Connected Car UX Design
Samsung Electronics - Cloud Game UX Design
Samsung Electronics - Movie Maker PC UX Design
Samsung S1 - Mobile Application Design
Samsung Electronics - Stereo 3D UX Design
Samsung Electronics - Big Screen Tablet UX Design
Samsung Electronics - Enterprise Solution UX Design
Samsung Electronics - Web Viewer UX Design
Samsung Electronics - Hand Writing 2.0 UX Design
Samsung Electronics - Camera UX Concept Design
Samsung Electronics - Health Diary UX Design
Hanhwa Techwin - CCTV Camera Viewer UX Design
... others

2010
Launched Smart Accessary Brand (TANGRAM)
Launched All-in One Sleeve (Pouch for iPad)
Launched Sleeve Plus (Pouch for iPad)
Launched Smart Case Season 1 (Case for iPhone)
Launched Smart Mount Season 1 (Phone Mount for Bicycle)
Samsung Electronics - E10 UX Design
Samsung Electronics - i-Motion UX Design
Samsung Everland - Mobile Application Design
Samsung Electronics - Smart Grid Concept Movie Design
Samsung Electronics - Youth Phone Concept Movie Design
Samsung Electronics - AR Magic Present UX Design
Samsung Electronics - MSC All-Share PC UX Design
Samsung Electronics - Icon Design
Samsung Electronics - Air-Solution UX Design
Samsung Electronics - Voice Recognition Tablet UX Design
Samsung Electronics- Cloud Application UX Design
Samsung Electronics - UX Design Strategy Movie Design
Samsung SDS - mVoIP Application UX Design
Samsung Electronics - Hand Writing UX Design
Doosan Magazine - GQ Mobile Magazine Design
... others

2009
Iriver - PC Application Plus4 UX Design
Iriver - E-Book Promotion Movie Design
Hanhwa Techwin - VSS Division Icon Design
SK C&C - 3D Navigation UX Design
Hanhwa Techwin- DVR UX Design
Samsung Electronics - Future Scenario Movie Design
Samsung Electronics - PC App UX Design
Samsung Electronics - Printer UX Design
Samsung Electronics - S10 UX Design
... others

2008
Established Tangram Design Lab., Inc. (Seoul, Korea)
Iriver - Product UX Design, Promotion Movie Design
SsangYong Motors - Chairman W 3D Movie Design
Samsung Electronics - Camcorder 3D UX Design
... others​​​​​​​
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