New Perspectives, New Experiences
We create new that changes the world by capturing
the opportunities from new technologies.
We create new that changes the world by capturing
the opportunities from new technologies.
새로운 시각으로 새로운 경험을 창조합니다.
어뎁션은 산업디자인 전문회사로 브랜드와 사물의 본질에 대해 연구하며, 복잡하게 얽혀있는 문제들을 해결할 수 있는 올바른 디자인 솔루션을 갖고 있습니다. 우리는 인간 중심의 디자인 가치를 존중하고 새로운 비즈니스의 실행 가능성과 새로운 기술의 실현 가능성에 대해 고민합니다. 우리는 인간 중심의 사용성, 비즈니스의 실행 가능성 그리고 기술의 실현 가능성이 하나로 완성될 때 우리가 생각하는 새로운 디자인 혁신 모델이 완성된다고 믿습니다. 우리는 새로운 기술이 제공하는 새로운 기회를 포착해 세상을 변화시킬 수 있는 혁신적인 제품을 디자인합니다. 스타트업 기업의 초기 제품 개발부터 중견 기업의 새로운 제품 컨셉 개발까지 오랜 실무 경험을 보유한 우수한 인재들과 함께 새로운 시장을 개척할 수 있는 경쟁력 있는 제품을 디자인하고 개발합니다. 우리는 오랜 시간 동안 다양한 산업과의 협업을 통해 폭넓고 풍부한 경험을 쌓아왔습니다. 우수한 통찰력은 우리의 경쟁력입니다.
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We have a right design solution to solve complex problems and researching about the essence of brands and objects. We have respect for human centered design values, verify the viability of new business and study the feasibility of new technologies. We believe that a new model of design innovation that we think will be completed when human centered usability, business viability and feasibility of technology are completed. We have excellent designers with various practical experiences, from initial product development for startup companies to new product concept development for mid-sized companies. We also have unparalleled design capabilities to develop competitive products suitable for new markets. We have accumulated a wide experience through collaboration with various industries. Extraordinary insight is our competitive edge.
Founder, Deokhee Jeong
Grand Slam as the world's top four Design Awards
Grand Slam as the world's top four Design Awards
산업디자인 전문회사 어뎁션의 설립자이자 대표 디자이너인 정덕희는 어뎁션 설립 이전, 2008년, 탱그램디자인연구소와 탱그램팩토리를 설립하여 2016년, 카카오에 인수합병되기 까지 탱그램 브랜드와 모든 프로젝트를 총괄, 지휘하였습니다. 삼성전자, 아이리버 등에서 디자인 리더쉽을 키워온 그는 탱그램을 창업한 이후 스마트케이스, 스마트 닷 등과 같은 IT 제품을 성공적으로 출시하였고, 카카오의 전략적 투자 이후 디지털 포토 프레임 스마트 플레이트와 피트니스 디바이스 스마트 로프를 전 세계에 성공적으로 출시하였습니다. 독일의 IF 디자인 어워드, Red Dot 디자인 어워드, 미국의 IDEA 디자인 어워드, Webby 디자인 어워드(Grand Prize), 일본의 굿 디자인 어워드(Best100, Gold Prize), 한국의 Pin-Up 디자인 어워드(Gold, Silver Prize), Korea 디자인 어워드(Grand Prize) 등 모든 디자인 어워드에서 큰 영예를 안았습니다. 이러한 경험을 기반으로 스타트업 기업의 제품 개발을 돕고 있으며, 중견 기업들과의 긴밀한 협업을 통해 새로운 개념의 제품을 시장에 선보이고 있습니다.
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Deokhee Jeong is founder and chief designer of Adaption Design Studio. He has founded Tangram Design Lab and Tangram Factory in 2008. He handled all product, design, and branding responsibilities. After design leadership roles at Samsung, Iriver and leading agencies. In addition, he successfully launched products such as Smart Case and Smart Dot under the Tangram brand. Followed the acquisition of Tangram by Kakao in 2016, this well-rounded designer has successfully and globally launched 'Smart Plate' - a Wi-Fi digital photo frame and 'Smart Rope' - a LED jump rope that counts your jump in mid-air. He has led Tangram to nearly every major accolade in the industry - including IF, Red Dot, IDEA, Pin-Up Design awards(Gold, Silver Prize), Japan Good Design awards(Best100, Gold Prize), Korea Design awards(Grand Prize) and a Webby awards(Grand Prize). Based on this experience, he is helping start-up companies develop products, and introducing new concept products to the market through collaboration with mid-sized companies and large enterprises.
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Deokhee Jeong is founder and chief designer of Adaption Design Studio. He has founded Tangram Design Lab and Tangram Factory in 2008. He handled all product, design, and branding responsibilities. After design leadership roles at Samsung, Iriver and leading agencies. In addition, he successfully launched products such as Smart Case and Smart Dot under the Tangram brand. Followed the acquisition of Tangram by Kakao in 2016, this well-rounded designer has successfully and globally launched 'Smart Plate' - a Wi-Fi digital photo frame and 'Smart Rope' - a LED jump rope that counts your jump in mid-air. He has led Tangram to nearly every major accolade in the industry - including IF, Red Dot, IDEA, Pin-Up Design awards(Gold, Silver Prize), Japan Good Design awards(Best100, Gold Prize), Korea Design awards(Grand Prize) and a Webby awards(Grand Prize). Based on this experience, he is helping start-up companies develop products, and introducing new concept products to the market through collaboration with mid-sized companies and large enterprises.
2018 - Present : Founder & Chief Designer, Adaption Inc.
2023 - Present : Chief Design Officer, Asen Company
2020 - 2024 : Judge, K-Design Award
2017 - 2024 : Judge, Pin-Up Design Award and Pin-Up Concept Design Award
2017 - 2024 : Board Member, KAID (Korean Association of Industrial Designers)
2015 - 2016 : Founder & CEO, Tangram Factory Inc. & Tangram Factory America(Acquired after strategic investment by Esang Networks in 2016)
2008 - 2017 : Founder & CEO, Tangram Design Lab., Inc.(Acquired after strategic investment by Kakao in 2016)
2000 - 2008 : Designer at OMG Works, Alticast, FID, D-Tribe, Samsung Electronics, Fantasy Interactive(NY), and Iriver
1999 - 2003 : Product Design Major, Samsung Design Membership(Completed)
1994 - 2003 : Bachelor’s Degree in Industrial Design, Sejong University
Design Award Honors
2025' CES Innovation Award, Winner (Sky Labs, Apollon)
2025' CES Innovation Award, Winner (Sky Labs, Apollon)
2025' CES Innovation Award, Winner (Leesol, Sleepisol Lite)
2024' Pin Up Design Award, Winner - 🏆 Best 100 (Leesol, Sleepisol Lite)
2024' IDEA Design Award, Finalist (Leesol, Sleepisol Plus)
2023' IF Design Award, Winner (Sumsei, Air Shower)
2022' CES Innovation Award, Winner (Infiniq, AI Counter)
2021' Commendation from the Minister of Trade, Industry and Energy at the 23rd Korea Design Awards (Adaption Inc.)
2021' Red Dot Concept Design Award, Winner (Lotte Chemical, Natural Rays)
2021' Red Dot Concept Design Award, Winner (Lotte Chemical, Care-free Zone with Staron)
2020' Red Dot Design Award, Winner (Lotte E-Commerce, Charlotte A.I speaker)
2020' IF Design Award, Winner (Lotte E-Commerce, Charlotte A.I speaker)
2016' Red Dot Design Award, Winner (Tangram, Smart Rope)
2016' IDEA Design Award, Finalist (Tangram, Smart Rope)
2016' IF Design Award, Winner (Tangram, Smart Rope)
2015' Pin-Up Design Award, Winner - 🥈 Silver Prize (Tangram, Smart Rope)
2015' Japan Good Design Award, Winner - 🏆 Gold Prize (Tangram, Smart Rope)
2015' Japan Good Design Award, Winner - 🏆 Best 100 (Tangram, Smart Rope)
2015' Korea Design Award, Winner - 🏆 Grand Prize (Tangram, Smart Rope)
2014' Pin-Up Design Award, Winner - 🏆 Gold Prize (Tangram, Smart Plate)
2014' Japan Good Design, Winner (Tangram, Smart Plate)
2014' IF Design Award, Winner (Tangram, Smart Plate)
2013' Japan Good Design Award, Winner (Tangram, Smart Dot)
2013' IF Design Award, Winner (Tangram, Smart Dot)
2013' IF Design Award, Winner (Tangram, Smart Dot - UX)
2013' IF Design Award, Winner (Tangram, Smart Mount)
2012' IF Design Award, Winner (Tangram, Smart Case)
2012' IF Design Award, Winner (Tangram, POLE 1.5)
2007' IF Design Award, Winner (Samsung Micro Site - WEB)
2007' Webby Award, Winner - 🏆 Grand Prize (LG Micro Site - WEB)
2021' Red Dot Concept Design Award, Winner (Lotte Chemical, Natural Rays)
2021' Red Dot Concept Design Award, Winner (Lotte Chemical, Care-free Zone with Staron)
2020' Red Dot Design Award, Winner (Lotte E-Commerce, Charlotte A.I speaker)
2020' IF Design Award, Winner (Lotte E-Commerce, Charlotte A.I speaker)
2016' Red Dot Design Award, Winner (Tangram, Smart Rope)
2016' IDEA Design Award, Finalist (Tangram, Smart Rope)
2016' IF Design Award, Winner (Tangram, Smart Rope)
2015' Pin-Up Design Award, Winner - 🥈 Silver Prize (Tangram, Smart Rope)
2015' Japan Good Design Award, Winner - 🏆 Gold Prize (Tangram, Smart Rope)
2015' Japan Good Design Award, Winner - 🏆 Best 100 (Tangram, Smart Rope)
2015' Korea Design Award, Winner - 🏆 Grand Prize (Tangram, Smart Rope)
2014' Pin-Up Design Award, Winner - 🏆 Gold Prize (Tangram, Smart Plate)
2014' Japan Good Design, Winner (Tangram, Smart Plate)
2014' IF Design Award, Winner (Tangram, Smart Plate)
2013' Japan Good Design Award, Winner (Tangram, Smart Dot)
2013' IF Design Award, Winner (Tangram, Smart Dot)
2013' IF Design Award, Winner (Tangram, Smart Dot - UX)
2013' IF Design Award, Winner (Tangram, Smart Mount)
2012' IF Design Award, Winner (Tangram, Smart Case)
2012' IF Design Award, Winner (Tangram, POLE 1.5)
2007' IF Design Award, Winner (Samsung Micro Site - WEB)
2007' Webby Award, Winner - 🏆 Grand Prize (LG Micro Site - WEB)
Smart Rope(Tangram)
Smart Plate(Tangram)
Smart Case(Tangram)
Exhibition Experience
2018' Design Festival Exhibition (Coex Seoul, Korea)
2015' MWC Exhibition (Barcelona, Spain)
2014' Design Festival Exhibition (Coex Seoul, Korea)
2014' Design Korea Exhibition (Coex Seoul, Korea)
2014' GMW Exhibition (Kintex Ilsan, Korea)
2014' World IT Show Exhibition (Bexco Busan, Korea)
2012' IFA Exhibition (Berlin, Germany)
2012' World IT Show Exhibition (Seoul, Korea)
2011' IFA Exhibition (Berlin, Germany)
2011' Korea Sourcing Fair Exhibition (Hong Kong)
2018' Design Festival Exhibition (Coex Seoul, Korea)
2015' MWC Exhibition (Barcelona, Spain)
2014' Design Festival Exhibition (Coex Seoul, Korea)
2014' Design Korea Exhibition (Coex Seoul, Korea)
2014' GMW Exhibition (Kintex Ilsan, Korea)
2014' World IT Show Exhibition (Bexco Busan, Korea)
2012' IFA Exhibition (Berlin, Germany)
2012' World IT Show Exhibition (Seoul, Korea)
2011' IFA Exhibition (Berlin, Germany)
2011' Korea Sourcing Fair Exhibition (Hong Kong)
Special Lecture
2024' SK 플라톤아카데미 PAN+ 장학 프로그램 특강 - 'Challenge and Insight'
2024’ 캐시노트 디자인 특강 - ‘디자인이 장사에 도움이 될까?’
2023’ 대전외국인학교 디자인 특강 - ‘Journey to becoming a designer’
2023’ 엔젤로보틱스 디자인 특강 - ‘Good Design, Great Design’
2023’ K디자인어워드 디자인 특강 - ‘Surviving as a Designer’
2023’ 인천대학교 디자인 특강 - ‘Career Day 2023’
2022’ 김기사랩 디자인 특강 - ‘좋은 디자인 vs 위대한 디자인’
2021’ 한국디자인진흥원 디자인 특강 - ‘제조기업 디자인 인력 지원사업 세미나’
2020’ 현대모비스 디자인 특강 - ‘Agile Process & Generative Design’
2018’ 한국디자인진흥원 DIL 디자인 특강
2018’ 한경대학교 디자인학부 디자인 특강
2018’ 코리아디자인멤버쉽 디자인 특강 - ‘Ideation’
2018’ 오토데스크 코리아 AU2018 디자인 특강 - ‘Agile in Fusion360’
2016’ 세상을 바꾸는 시간 15분 - ‘상상을 현실로 만들 때 필요한 것’
2016’ 삼성디자인멤버쉽 디자인 특강 - ‘Design Foundation’
2015’ 세종대학교 디자인학부 디자인 특강
2015’ TEDxHanyang 디자인 특강
2014’ 스마트 콘텐츠 컨퍼런스 디자인 특강
2013’ 홍익대학교 시각디자인과 디자인 특강
2013’ 디노마드 디자인 특강 - ‘디자인 새로운 감각에 물들다’
2012’ 안그라픽스 디자인 특강
2012’ 월간CA 디자인 특강 - ‘디자이너, 새로운 모험에 소통하다’
2012’ 유네스코 서포터즈 디자인 특강
2011’ 한국예술종합학교 디자인 특강 - ‘디자이너, 디자인 회사가 살아남는 법’
2011’ 월간CA 디자인 특강 - ‘디자이너여, 남의 것만 만들 것인가!’
Investor, Kimgisa Lab.
김기사랩(Kimgisa Labs)은 스타트업 엑셀러레이터로 2018년에 설립되었습니다. 김기사랩은 국민내비 김기사 창업가들의 창업 경험과 성공 노하우를 후배 창업가들에게 전달해 목적지를 향한 최적의 길로 안내하는 '스타트업의 내비게이터' 입니다. 김기사랩은 2019년 전략적 투자를 통해 어뎁션의 사업 확장을 돕고 있습니다.
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Kimgisa Labs was established in 2018 and is a Korean accelerator. Kimgisa Lab is established with the goal of becoming a 'Start-up Navigator' that guides the founders of Kimgisa's founding experiences and success know-how to junior entrepreneurs on the best way to their destination. Kimgisa Lab is helping Adaption's business expansion through strategic investments in 2019.
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Kimgisa Labs was established in 2018 and is a Korean accelerator. Kimgisa Lab is established with the goal of becoming a 'Start-up Navigator' that guides the founders of Kimgisa's founding experiences and success know-how to junior entrepreneurs on the best way to their destination. Kimgisa Lab is helping Adaption's business expansion through strategic investments in 2019.