The ‘Smart Top’ is an iPad cover that transforms the iPad into a laptop anywhere and anytime. Made with highest quality materials, the ‘Smart Top’ allows the user to easily assemble any generation of iPad with Apple’s Bluetooth wireless keyboard through a unique structural design. The ‘Smart Top’ is an innovative addition that streamlines the devices into one user experience.
Behavior Experience Design
When we look carefully, we can see that there are hundreds of objects around us. Each object has their own function, and we sometimes don’t even take notice of them even while using them. But then again, some objects we adore, while some we continue to complain about. The funny thing is, many of those objects are used for purposes other than their intended uses. And many times, the user will make changes to the object and use it for a completely new purpose. This shows that there is such a thing as design from behavior, and this is the design aspect that even the original designer of the object never would have imagined. We, at Tangram Design Lab, seek out such hidden behavior and apply it to the product, creating enhanced user experience and ultimately a better lifestyle.
In that sense, the Behavior Design Products that Tangram seeks to develop are not overly complicated products. They are simple intuitive products that we use in our everyday lives. We’re not saying the products are simple because of their design or structure. We’re saying they’re simple because they’re intuitive to use. And in order to develop such simple products, we need to fully understand the essential function of the object, while exploring the various relations it has to other objects and the diverse experiences that happen in relation to its use. When these observations are combined in one product, we get something that people say are ‘different in a way, but still familiar,’ or something that have people exclaim how ‘it’s much better using the product this way.' It is this kind of seemingly trivial, but still important emotional experience that completes the ultimate goal of ‘experience design.’ And that’s the ultimate Behavior Design that Tangram is working towards.